AVICII gets animated with our Cartoon Hangover series Bravest Warriors in a new music video for the recent re-mix of DJ/re-mixer/record producer AVICII’s hit song, Hey Brother.
So, how did this collaboration come about? Cartoon Hangover’s Nate Olson explains, “AVICII’s label, Universal Sweden, approached Cartoon Hangover about doing a video for a re-mix of an AVICII song in Cartoon Hangover’s “signature style.” The catch? (There’s always a catch) We’d have just 2 months to pull something together. In our universe what that means is … if we are going to do something we’ll have to re-purpose existing content with maybe a bit of something new. But, Olson says, “AVICII’s team was persistent.” AVICII and his team were into a Bravest Warriors remix and we know what a huge following he has and that the collaboration could bring Cartoon Hangover and Bravest Warriors to a whole new audience.
We selected the Bravest Warriors “Lost Episode” Sugarbellies, basically a non-verbal episode, for the collaboration. Animator/artist Erica Liu created an animated version of AVICII, while Nick “Nicky” Fung got to work on directing and editing the music video. With that we were off and running to beat the clock. Enjoy.